Packaging and Merchandising Design: Final Project - Promotional Merchandising Item & Display

MER60104 Packaging and Merchandising Design 

Wendy Seto / 0348805
Bachelor of Design (Hons) in Creative Media / Taylor's University
Final Project: Promotional Merchandising Item and Display

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INSTRUCTIONS

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PRACTICAL

Final Project: Promotional Merchandising Item & Display

For the final task of Packaging and Merchandising Design, we are required to design a minimum of 5 merchandises and 1 POP display for the brand we have been working on Project 2 that can communicate the relationship of the product and to increase the brand awareness itself in a form of digital mock up.

To begin with, our leader wanted each of us to come up with at least 1 pattern to apply on the merchandises.

fig 1.1 my proposed patterns to apply on the merchandises 13/6/22

Below are the merchandises we were working on and who was in charge:

1. Freezer Bag (Wiceline)
2. Magnets/Keychains (Wendy)
3. Tote Bag (Janice)
4. Gift Box (Wiceline)
5. Gift Card (Dorcas)
6. Pop Displays (Seerat)

I had some images in my head for the keychain in sandwich cookies form.

fig 1.2 keychain designs in 2d 13/6/22

However, it was so hard to make it appear 3D like this macarons keychain I used as a reference. 

fig 1.3 macarons keychain reference

I tried to do a manipulation in Procreate but it just did not work.

fig 1.4 failed keychain attempt 20/6/22

Therefore, I decided to focus with the magnets instead.

fig 1.5 magnet designs 13/6/22

I made these sandwich cookie designs for the magnets but my teammates would like me to try applying my patterns on figure 1.1 first and see how they turn out like.

fig 1.6 attempt #1 magnets with patterns 13/6/22

fig 1.7 attempt #2 sandwich cookie magnets13/6/22

After confirming to use one of Janice's pattern for all of our merchandises, I did more attempts on the magnets.

fig 1.8 janice's pattern 20/6/22

fig 1.9 rough attempts on my ipad 20/6/22

fig 1.10 more designs 21/6/22

My teammates also gave me some ideas:

fig 1.11 dorcas's design ideas 22/6/22

fig 1.12 janice's mock up idea 27/6/22

Based on Janice's mock up, I got the idea of using a cardboard to display the magnets so I tried to find one online and this is the best that I can get.

fig 1.13 cardboard references

Here are my attempts on designing the cardboard with magnets attached:

fig 1.14 cardboard 1 & 2 with my magnet designs 27/6/22

fig 1.15 cardboard 3 & 4 with dorcas's magnet designs 27/6/22

fig 1.16 cardboard 5 & 6 with the sandwich cookie magnets 27/6/22

After discussing with my teammates and did a bunch of revisions, I designed the final cardboard in Illustrator. I had to recreate one from scratch because the one I found online did not come in a good resolution.

fig 1.17 finalizing the cardboard 29/6/22

fig 1.18 final cardboard design 29/6/22

Also created the sandwich cookies in different angles to make it appear 3D.

fig 1.19 final sandwich cookie magnet designs 29/6/22

fig 1.20 final magnets merchandise mock up 29/6/22

Moving on, I have to place these magnets inside the gift box mock up that Janice's made.

fig 1.21 magnets in gift box attempt 29/6/22

fig 1.22 final gift box mock up 29/6/22

I tried to help making a mock up for the freezer bag as well as I think the existing one we have is quite messy and not realistic enough.

fig 1.23 freezer bag mock up attempt by my teammate

fig 1.24 my attempt of the freezer bag mock up for final submission 30/6/22

And here is our merchandises compilation in pdf:

fig 1.25 final project: promotional merchandising item & display.pdf 1/7/22

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FEEDBACK

Week 12: For the merch design, please make sure that the identity like colour, design and elements look consistent.

Week 13: All items are good to be submitted. It looks consistent and the design direction is very clear.

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REFLECTION

This final project does not require as much work as the previous ones. Also, since we are working in a team, we can get everything done even faster. I am actually really happy with the final outcome, especially with the one I was in charge for. When I first started working on it, I quickly regret the fact that I chose magnets because I realized that it was almost impossible to get a free editable mock up template from internet for the kind of magnet I have in my mind. However, with the desire of not wanting to disappoint my groupmates, I somehow able to execute it pretty well. It was cool and unbelieveable to see how I built the mock up from zero, it definitely taught me a lot of things along the way. Honestly, I do feel like my ability on this specific area has improved a lot this semester. I am at the point where I do not even want to claim the copyright for my first year's mock up work. I used to hate this kind of assignment but now I am enjoying every bits of it. Lastly, I am always thankful for my groupmates, would not have completed this project without them. I will either see you guys next semester or on top! <3