Brand Corporate Identity: Final Compilation

MKT62404 Brand Corporate Identity 28.3.22 - 27.6.22 (Week 1 - Week 14)

Wendy Seto / 0348805
Bachelor of Design (Hons) in Creative Media / Taylor's University

Final Compilation

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LECTURES

Week 1: During the first lecture, we were introduced to the module itself which is Brand Corporate Identity. It is an integral part of graphic discipline as it focuses on the visual integrity of a brand. What we will learn from this module are the basic of identity design and the effective use of symbols in the area of communicating through visual. The lecturer also got through the projects we will be working on briefly and showed us the timeline we will need to follow.

Week 2: In week 2, we studied about "brand". The lecturer claimed that there are many confusing explanation when it comes to the word brand itself. We learned the brief history of brand and what are the differences between brand, brand identity and branding. Some examples were also given to gain a better understanding on the topic.

Week 3: This week, we learnt the different types of marks. There are logo, monogram, heraldry, trademark and more. In the previous semester, I did some research around the same topic for a project so it was really interesting to learn more about it

Week 4: This week, we learn the theory of brand ideals. While brand is about how we feel towards a product, service or company, the term ideal is more to the conception of what is considered as "perfect". Ideals are essential to a responsible creative process, regardless of what the company size or the business nature is. Below are the 9 ideals explained by Mr. Vinod:

1. Vision
The foundation of a brand.

2. Meaning
The idea, position and values of a brand.

3. Authenticity
A clarity of a brand's market, positioning, value proposition and competitive differentiation.

4. Differentiation
The competition with brands that seek the similar attention and focus.

5. Sustainability
The ability to have longevity in an environment that can be achieved by brands through commitment.

6. Coherence
The quality that ensures the pieces are hold in a way that feels familiar and desireable to customers.

7. Flexibility
The supporting and growing strategy to make an innovation.

8. Commitment
The engagement of motivation and dedication to succeed.

9. Value
The measureable results need to be created to promote a brand.

Together brand ideal is the higher purpose of a brand that goes beyond what they are offering which explains why the brand exists in the first place and the impact it seeks to happen. Brand ideals are often found in those who aims in achieving bigger goals. On the other hand, brand values are about delivering the real engagement towards a powerful bond with the target audience. In fact, to make a brand value works, it has to reflect the customers ideology with still embracing the passion of the business itself. The lecturer also showed us some examples of brand commercials that show strong brand ideals for us to gain a better understanding of the discussed topic. 

Week 5: The last lecture is about brand positioning. It is the process of positioning a brand in the mind of the target audience in order to create a unique impression that they can associate with something specific and distinct from the other brands in the same market. According to Willis (2017), there are 4 different styles of positioning which are:

1. Arm wrestling
Trying to take on the market leader and beat them at their own game.

2. Big fish, smaller pond
Focusing on a niche market within a larger market that is being undeserved.

3. Reframe the market
Reframing on an existing market in new terms.

4. Change the game
Inventing a new market.

Mr. Vinod also explained the difference between positioning and differentiation since they are confusingly similar and related to each other. Positioning is a strategic process that marketers use to determine the place or an offering that should be occupied in the given market, while differentiation is the process that companies use to make a product or service stands out from its competitors.  

Moreover, according to Bueno (2019), there are 7 key steps to effectively clarify a brand positioning in the marketplace such as:

1. Determine how your brand is currently positioning itself.
2. Identify the direct competitors.
3. Understand how each competitor positioned their brand.
4. Compare your positioning to the competitors to identify your uniqueness.
5. Develop a distinct and value-based positioning idea.
6. Craft a brand positioning statement.
7. Test the efficacy of your brand positioning statement.

Lastly, Bueno (2019) also added the 4 essential elements on creating a positioning statement which are as following:

1. Target Customer
2. Market Definition
3. Brand Promise
4. Reason to Believe

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INSTRUCTIONS

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PRACTICAL

Task 1: Breaking Brand

fig 1.1 task 1: breaking brand.pdf 11/4/22

Task 2: Logo

fig 2.1 task 2a: logo analysis.pdf 18/5/22

fig 2.2 task 2b: logo development.pdf 18/5/22

Task 3: Brand Profile & Applications

fig 3.1 task 3a: brand profile.pdf 3/6/22


fig 3.2 brand applications.pdf 3/6/22

Task 4: Brand Guidelines

fig 4.1 task 4: brand guidelines.pdf 27/6/22

*open this on a web browser or using a PDF reader to allow the interactive to work*

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FEEDBACK


Week 2: It's nice that you have written the rationale for each career choice but I want to see the brainstorming within the 5 framework already.

Week 3: A further research about the specific field you are working on is necessary, you have to gain more knowledge about clay and pottery in general. Don't take too long to decide on the brand name because you have to start sketching on some logo ideas.

Week 4: Your breaking brand slides are quite nice, it is a good example for others. For your task 2 progress, I like the idea of the freeform shapes of the text, it represents how clay works, maybe you can develop more ideas from this.

Week 6: Labour Day Holiday

Week 5: The irregular shapes do look great for the logo, but maybe you can try to use it to replace the O or plate shape in logo number 44 to create a logotype. 

Week 7: I somehow prefer the ones with decent typeface on the right side, but I do agree that the shape on the bottom left looks slightly better to represent the letter "O". 

Week 8: Independent Learning Week

Week 9: You have to have a clear measurement for the logo rationalization and clearspace. Give proper instructions of which is the width and which is the height for the minimum size, this is rather questioning for people in general. Also, pay more attention in your writing, remove all these hyphenation. I can see some creativity in the patterns, however the 3rd and 4th logo do not feel so relevant to the brand itself. I can see you already have some ideas here for task 3 but remember you need to have all the things stated in the module information booklet. 

Week 10: You can actually make 2 business cards from the designs you have created, one for the company and one for the individuals for example you as the founder. It is recommended to stick with a regular rectangular shape for these cards because it was made to be convinient for others to keep in their wallet. The idea of having grids on the letterhead and continuation sheet is interesting. Using the logo shape as a frame for the image you have on your website design is fine but you mustn't forget including the apostrophe because it is still a part of your logo.

Week 11: I can see consistency in your applications, but I notice that you are using a pattern that suddenly come out nowhere. The pattern is rather irrelevant, it does not represent your brand. Maybe you can replace it with the one that is derived from your logo, come up with new pattern or just do not use any.

Week 12: Try to show more visuals on your work. You should have included more than one typeface in your brand typeface list to help you create the typography hieararchy. Do not use the checkered pattern, if you insist you can try to make it less rigid like your idea of the logo shape which is adaptable. Good use of the apostrophe as the navigation arrows, I would definitely recommend this.

Week 13: The body copy can slightly be reduced to distinguish it from the navigation. If you check this pdf on your web browser, you may feel it looks too big. Be careful of orphanns that I saw accross the guidelines, please keenn accordingly. Crop the picture on some of the pages to allow navigation on white background. For the second draft's brand colour page, it's quite rejig, maybe can expand it to two pages or put the colours onn a white background.

Brand Corporate Identity: Task 4 - Brand Guidelines

MKT62404 Brand Corporate Identity 1.6.22 - 27.6.22 (Week 10 - Week 14)

Wendy Seto / 0348805
Bachelor of Design (Hons) in Creative Media / Taylor's University

Task 4: Brand Guidelines

LECTURES

Please refer to these pages below.

Week 1 - Week 3
Week 4 - Week 5

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INSTRUCTIONS

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PRACTICAL

Task 4

This task is a collaboration between Brand Corporate Identity and Publishing Design where Miss Lilian will focus on the contents while Mr Vinod guides us with the layout. Before starting to work on my brand guidelines, I made some revision on my contents based on the feedback given by Miss Lilian from the previous tasks. 

1.1 Content Revision

#1 Logo Space Rationalization

Miss Lilian said my logo needs to have the detailed measurement, or at least use a clear indicator to rationalize the space. Hence, I'm using horizontal and vertical lines to show how the logo is constructed.

fig 1.1.1 logomark space rationalization (revised)

fig 1.1.2 logotype space rationalization (revised)

#2 Logo Clearspace

Miss Lilian suggested me to use the apostrophe in my logo as the indicator to identify my logo clearspace. While working on task 2, I didn't really understand what this is for but now I get that it is supposed to be determining the area around the logo that has to be left empty at all times.

fig 1.1.3 logomark clearspace


fig 1.1.4 logotype clearspace

#3 Logo Minimum Size

I didn't indicate which measurement is the height and which is the width previously and Miss Lilian said it might be difficult for non-designers to understand.

fig 1.1.5 logo minimum size

#4 Envelope

I put my logo on the front side of the envelope and Miss Lilian said normally it is left blank. Replacing it with the sender's and receiver's addresses might work as well.

fig 1.1.6 envelope

#5 Other Application Backgrounds

Miss Lilian also commented about the patterns I am using a lot in task 3, I did show consistency in all of my applications but she wouldn't recommend me using the pattern that suddenly came out of nowhere just to fill in the empty spaces. The thing is I didn't make any decent pattern in task 2 because I thought we need to came up with something as random as we can. I made things like flowers and batik from the logo and I don't think I can use them for my brand application. Therefore, I attempted on creating another pattern to replace the current one. 

fig 1.1.7 new pattern in pink and green

fig 1.1.8 new pattern in pink and white

I'm not happy with the result so I decided to proceed with not using any pattern. Instead, I'm changing some of my collateral backgrounds to solid colours and remove the irrelevant pattern.

fig 1.1.9 revised backgrounds

1.2 Brand Guidelines

Now, in order to begin designing the brand guidielines, we have to decide on which grid system to use. I set my margin for every sides to 50 px and remain all of the gutters for the columns and rows to 12 px for all of the grid options.

Grid System #1
Columns: 3
Rows: 5

Grid System #2
Columns: 6
Rows: 3

Grid System #3
Columns: 7
Rows: 4

fig 1.2.1 the 3 grid systems.pdf 1/6/22

I tried to create the navigation and the contents page in the 3 grid systems with my only brand typeface which is the Avenir family.

fig 1.2.2 grid systems with text.pdf 1/6/22

I felt like the more columns and rows I have will help me to layout my brand guidelines easier and also an odd number of columns will make the contents page appear more symmetrical because the first section sub-pages' headings are shorter than the second and third so I decided to go with grid system #3 (as highlighted).

According to Miss Lilian, it would be nice if I can show more visuals in this task since my task 3 was kind of lack. Hence, here was my first draft where I created multiple layouts for each page just because I was so indecisive.

fig 1.2.3 brand guidelines first draft.pdf 12/6/22

Some of my layouts were using the logo typeface as the heading and Miss Lilian advised me not to. If I really want to use it than I should have included it on my brand typeface list from the beginning. I was totally aware of that but my stubborn-self just couldn't help but to try applying it anyway. Well, I just want to see how it would look like. The reason I didn't include the logo typeface on my brand typeface list was because I have always think that a logo typeface should just appear on the logo, it will lose it's "specialty" if I also use it for the body text. 

Miss Lilian also didn't recommend me to use the checkered pattern as it's not directly related to the logo, although I did apply it on some of my collaterals. However, she liked the idea of me using the apostrophe from my logo to form the navigation arrows. 

According to Mr Vinod however, my content page actually looked pretty nice. But after I told him why Miss Lilian wanted me to fix it, he agreed with her. Mr. Vinod also told me that I should showcase my logo in all of the pages, so I decided to replace my home button with the logo instead. After looking through my draft, Mr. Vinod realized that I didn't use the knowledge I have received from the previous tasks. There was no consistency in the line lengths of my contents. If he didn't mention about this, I'm pretty sure that I'll fail my layouting because I was unaware that I have been treating this task like presentation slides. 

1.2.4 attempting to use a visual (imagery) on the content page 15/6/22

1.2.5 replacing the home button with the logomark and changing the rest to lowercases 15/6/22

1.2.6 exploring the possibilities of applying the brand logo on the design (it doesn't work lmao) 15/6/22

1.2.7 another exploration of the possibility of using an element from the brand logo on the design 17/6/22

1.2.8 considering how I'll put my text while maintaining the consistent line length 17/6/22

fig 1.2.9 brand guidelines second draft.pdf 19/6/22

Mr Vinod suggested me to crop or make the visual blurry behind the navigation to make the icons more visible. Therefore, he also mentioned to the class that not all of his suggestions should be taken. After all it's our design so we have to decide on our own on what action to be done. I personally think if I make the visuals blurry on the top, it will ruin the overall appearances. I did cropped some of the visuals that I consider more crowded than the others though so I don't think there is a problem. I also asked for Miss Lilian opinion on this and she agreed with me leaving it as it is.

Furthermore, Mr. Vinod told me to pay more attention to the ragging. I can always do some kerning or activate the hyphenation if needed. Within the similar concern, Miss Lilian noticed several orphans accross my brand guidelines. Also my body text font size can still be slightly reduced to distinguish it from the navigation.

I was also struggling miserably with this one page. Mr Vinod agreed that it looked rather weird and busy but he wanted me to figure it out on my own. Miss Lilian told me to decide based on the overall consistency of the other chapter headings and suggested that I can actually change the title to "brand application" instead of "applications". 

fig 1.2.10 the evolution of the chapter 3 heading 26/6/22

And here is my final brand guidelines after going through dozens of revision:

fig 1.2.11 final brand guidelines.pdf 26/6/22

fig 1.2.12 final brand guidelines thumbnails.pdf 26/6/22


fig 1.2.13 final brand guidelines thumbnails with grids.pdf 26/6/22

Final step for this task, we have to make the buttons interactive. It did sound complicated at first but turns out it wasn't that bad. Miss Lilian showed us briefly on how to do it and tadaaa I did it! It didn't take so much time as I expected it would be, even trying to see if the interactive works took me longer. I was unable to crack the Adobe Acrobat on my macbook, it got a lot of coding to do with terminal and I'm just so done with it. I thought the software is supposed to come together with the whole Creative Cloud!? Due to not being able to check if my interactive is working or not, I just recklessly submitted it lol. 

fig 1.2.14 interactive brand guidelines draft.pdf 26/6/22
*open this on a web browser or using a PDF reader to allow the interactive to work*

After submitting for the second time to Miss Lilian because she said the first one wasn't working, she told me that I can actually check if I open the file on my browser so I did and uh oh, I realize that some of the rollover's colour selection is not that suitable. I decided to revise it again on InDesign just to make it always appear visible on every pages. This one I did it about 3 hours pass the submission deadline though so I don't mind if Miss Lilian is grading the previous one because that works just fine as well.

fig 1.2.15 final interactive brand guidelines.pdf 27/6/22
*open this on a web browser or using a PDF reader to allow the interactive to work*

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FEEDBACK

Week 12:

Miss Lilian

Try to show more visuals on your work. You should have included more than one typeface in your brand typeface list to help you create the typography hieararchy. Do not use the checkered pattern, if you insist you can try to make it less rigid like your idea of the logo shape which is adaptable. Good use of the apostrophe as the navigation arrows, I would definitely recommend this.

Mr Vinod

The first content page actually look quite nice to me but Miss Lilian knows more about your brand identity so you should take her advice. You should showcase your logo in all of your pages, replacing the home button with it could work. Please apply your knowledge from previous tasks on flowing the texts, the line lengths are inconsistent.

Week 13:

Miss Lilian

The body copy can slightly be reduced to distinguish it from the navigation. If you check this pdf on your web browser, you may feel it looks too big. Be careful of orphanns that I saw accross the guidelines, please keenn accordingly. Crop the picture on some of the pages to allow navigation on white background. For the second draft's brand colour page, it's quite rejig, maybe can expand it to two pages or put the colours onn a white background.

Mr Vinod

Crop some of the images or make it blurry (gradient) to make the navigation clearer. Pay more attention to the ragging, you can always do a little bit of kerning or turn the hyphenation on if needed. Some lecturers may not allow hyphens but if there is one or two it should be fine.

 

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REFLECTION

It's nice that we got to do our final project for both modules at once so it kind of lightened our workload. It has been a tough semester indeed but guess what it's almost over! I'm really grateful to have both Miss Lilian and Mr Vinod to supervise me on my brand guidelines, totally wouldn't have done it without them. All of their feedback were very helpful for me and I'm glad to say that I ennjoyed the entire process. The only struggle I was facing is having to survive with my sad laptop. I have to take a break every once in a while to let it calm down so it glitches less. Otherwise, my eyes will go to other dimension.

fig 2.1 my sad laptop #pain

Overall, I can say that I'm quite satisfied with the final outcome. If there is anything I want to improve on is probably to explore more about the InDesign interactive feature and apply it on my project. 

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FURTHER READING

The Importance of Brand Guidelines (Iconic Digital, 2022)
https://iconicdigitalagency.com/blog/branding/the-importance-of-brand-guidelines/

At first, I didn't really get the idea of brand guidelines. It literally look like a website to me. This article helped me to understand what brand guidelines are, what is included in it and why do we need it. 

Brand Corporate Identity: Task 3 - Brand Profile & Applications

MKT62404 Brand Corporate Identity 23.5.22 - 3.6.22 (Week 9 - Week 10)

Wendy Seto / 0348805
MKT62404 Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media / Taylor's University
Task 3: Brand Profile & Applications

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LECTURES

Please refer to these pages:
Week 1 - Week 3
Week 4 - Week 5

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INSTRUCTIONS

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PRACTICAL

1) Task 3A: Brand Profile

This task is a continuation from Task 2B where we are supposed to start the positioning of the brand we have created. Things to include are as following:

1. Description
2. Offerings
3. Concept
4. Vision
5. Mission
6. Values
7. Products
8. Positioning statement
9. Voice
10. Tagline
11. etc.

Along side, we have to show our moodboard for the visual reference of Task 3B.

fig 1.1 brand profile docs 23/5/22.pdf


fig 1.2 brand profile slides.pdf 3/6/22

2) Task 3b: Brand Applications

Next we have to design the application of the brand and logo to 4 different categories:

2.1 Stationery

Business Card

This is my rough attempt on the business card I did on my iPad, I just want to see how it looks like with rounded edges.

fig 2.1.1 business card rough attempt 22/5/22

Furthermore, I made 3 designs. The first design is using imagery in the background and for the other 2 I just simply played around with both the logomark and logotype. Fun fact, the address "Avenir Boullevard" is taken from the typeface I am using because I do not know what else should I put hahaha.

fig 2.1.2 business card design process 29/5/22

The one with imagery is looking nice but Miss Lilian agrees with me that using a geometrical shape behind a logo is considered as the logo as well. However, she thinks that I can actually use the other 2 designs and make it one for the company while another for personal so here are my final designs:

fig 2.1.3 company business card (front) final.jpg 2/6/22


fig 2.1.4 company business card (back) final.jpg 2/6/22

fig 2.1.5 personal business card (front) final.jpg 2/6/22

fig 2.1.6 personal business card (back) final.jpg 2/6/22

fig 2.1.7 company business card mock up final.jpg 2/6/22

fig 2.1.8 personal business card mock up final.jpg 2/6/22

Letterhead & Continuation Sheet

Next is the letterhead and continuation sheet. I have never heard of these stuffs before but I quickly know what they are as soon as I see an example.

fig 2.1.9 letterhead & continuation sheet reference

Here are the 5 designs I created in week 10:

fig 2.1.10 letterhead & continuation sheet design process 29/6/22

Miss Lilian likes the one where I place my brand logo and tagline in the center, however she prefers the contact information to be arranged like in the last design (bottom middle). For the continuation sheet, she suggests me to apply the logomark instead. Overall, she thinks my idea of having grids on the paper is interesting.

fig 2.1.11 letterhead design final.jpg 2/6/22

fig 2.1.12 continuation sheet design final.jpg 2/6/22

fig 2.1.13 letterhead & continuation sheet mock up #1 final.jpg 2/6/22

fig 2.1.14 letterhead & continuation sheet mock up #2 final.jpg 2/6/22

Envelope

Not much exploration were done for the envelope design, I just happen to mix and match the primary colours of the brand Clay O'Clay with the pattern I actually created for the website landing page.

fig 2.1.15 envelope design process 2/6/22


fig 2.1.16 envelope mock up (back) attempt 2/6/22

fig 2.1.17 envelope mock up (back) final.jpg 2/6/22

fig 2.1.18 envelope mock up (front & back) final.jpg 2/6/22

Receipt

Also not much exploration on this part since I only created 1 design. I am pretty sure most or all of my classmates are designing an invoice but I want to make something that will be used more frequently and more common to be seen given by the brand to customer which is in a form of receipt. I have a very weird obsession towards receipts, I collect every single one that I received until the ink became invisible. Originally, it is to help me keeping my expenses on track but as it goes I like comparing the design of one to another.

fig 2.1.19 my receipt collection

Using my receipt collection as reference, here is my own design for Clay O'Clay:

fig 2.1.20 receipt design final.jpg 2/6/22


fig 2.1.21 receipt mock up #1 final.jpg 2/6/22


fig 2.1.22 receipt mock up #2 final.jpg 2/6/22

2.2 Collaterals

Moving on, we have to make at least 4 collaterals. 

Tools

My first collateral are these tools for clay and pottery making, I am aware of how poor the image quality is but this is by far the best that I can use.

fig 2.2.1 clay shaping tools final.jpg 22/5/22

Stickers

Second is stickers, I think this form of collateral can be used for a lot of different purposes for the brand itself.

fig 2.2.2 stickers final.jpg2/6//22

Mug Box

The next collateral is applying the sticker in the product packaging. I chose one of the mug from the image below as the product and designed a box based on it.

fig 2.2.3 mug reference image

fig 2.2.4 mug box design process 2/6/22

fig 2.2.5 mug & box (+ sticker) mock up final.jpg 2/6/22

Hand Cream

For the last collateral, I want to make something that is not directly related to my brand but can still be relevant so I got this idea of making hand creams. I did some research on it and found out that using hand cream is actually essential to those who loves working with clays.

fig 2.2.6 research on hand creams and clay making correlation

Hence, I made 2 designs for the hand cream for different needs. One is formulated for sensitive skin and one for dry skin.

fig 2.2.7 hand creams design process 2/6/22

fig 2.2.8 hand creams mock up final.jpg 2/6/22

2.3 Digital Presence

Website

Here comes the most exciting part. I literally jumped straight into designing the landing page after designing the business cards. And the pattern you have been seeing me using a lot, it was originally created for this.

fig 2.3.1 website design process 22/5/22


fig 2.3.2 website design mock up attempt 23/5/22

Miss Lilian thinks my website design is simple and straightforward, the idea of using the logomark shape to frame the picture can work but I must remember that my logomark got an apostrophe. Therefore, I did some further refining as well as adding more icons into the design.

fig 2.3.2 website design final.jpg 2/6/22

I am so proud of this mock up I made, it got that vintage vibe as I am using the old TOSHIBA computer as the base. Also, I added a scanlines effect to make it more realistic.

fig 2.3.4 website mock up #1 final.jpg 2/6/22

However, I am afraid that it is not allowed since mock ups are supposed to be up-to-date (and relevant to nowadays market) so I also tried to apply it on a macbook. It took me all night to find one image with good quality that I nearly gave it up.

fig 2.3.5 website mock up #2 final.jpg 2/6/22

fig 2.3.6 website mock up #3 final.jpg 2/6/22

Social Media

Other than website, we are assigned to design the social media page as well. At first, I tried to mask a screenshot of my own Instagram account. But then my friend who is also my classmate, Wiceline told me that I can just use a template instead. She sent me the psd. file of the template she got and it is way more convinient and less time-consuming! I never knew something like this exists, has been fooling myself all this time. I set the followers to 21k because I just love the number twenty-one.

fig 2.3.7 instagram profile final.jpg 2/6/22

fig 2.3.8 social media mock up final.jpg 2/6/22

2.4 Environmental Graphics & Simulations

Signboard

The first attempt is a fairly rough one that I did on my iPad so the masking is not that clean. However, I did some adjustments to the wall just to make it green so it matches the brand colour of Clay O'Clay.

fig 2.4.1 signboard attempt 22/5/22

I decided to use another image that has has a reflection for the mock up because I think it was too simple and flat.

fig 2.4.2 signboard final.jpg 2/6/22

Studio

Initially, I want the interior of the studio to be green or pink but it is impossible to find one in it. I even tried to recolour the image but it just won't work. At the end of the day, the logo still go best on white walls.

fig 2.4.3 studio attempt 2/6/22

fig 2.4.4 studio #1 final 2/6/22

fig 2.4.5 studio #2 final 2/6/22

Shop

For the shop, I tried to make the exterior but I decided to not use it because I can't find a single picture (with high resolution) that perfectly represent the image I have in my mind.

fig 2.4.6 shop exterior attempt 22/5/22

For the interior however, I came up with these two:

fig 2.4.7 shop interior attempt #1 2/6/22

fig 2.4.8 shop interior attempt #2 2/6/22

I need to pick one because it would be weird having the same large logo in two different sides of the shop. I picked the first one to finalize and also added the tagline to enhance the overall look so it does not seem to plain.

fig 2.4.9 shop interior final.jpg 2/6/22

Finally, below is the compilation of my applications in pdf slides format.

fig 2.0.1 brand applications slides.pdf

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FEEDBACK

Week 9: I can see you already have some ideas here but remember you need to have all the things stated in the module information booklet. 

Week 10: You can actually make 2 business cards from the designs you have created, one for the company and one for the individuals for example you as the founder. It is recommended to stick with a regular rectangular shape for these cards because it was made to be convinient for others to keep in their wallet. The idea of having grids on the letterhead and continuation sheet is interesting. Using the logo shape as a frame for the image you have on your website design is fine but you mustn't forget including the apostrophe because it is still a part of your logo.

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REFLECTION

Experience

This task was incredibly fun and stressful at the same time. I feel like the time given is very short compared to the previous tasks. We are assigned in week 9 and already have to submit by the end of week 10 which is very rashly in my opinion. My laptop LCD is also getting worse, it won't stop glitching so I have to take a short break in between to rest my eyes. In order to make sure that my designs and mock ups are fine (preventing any misplacement and incorrect colour selection) I have to send the files to my phone and double check on it because the screen is more clear. I feel like this issue has made me work slower than others which makes it really difficult to catch up with the deadlines. I honestly had a hard time trying to complete this task but I am satisfied with the final outcome so I guess it was at least worth it.

Observation

From this task, I learnt that there are so many possibilities when it comes to brand applications. At first, I thought it will not take me so much time due to the time constraint but I guess I was wrong. I also learnt that there are these categories that separated each stuff, all I heard from the previous semesters is collateral.

Findings

The hardest part of this task is to find the accurate images that can be manipulated into our own mock ups while still maintaining good resolutions. Most of the images that suit the criteria are paid. As someone who is a creator herself, I understand very well and really happy that these images got values and are treated the way they should be treated in the first place. It needs a skillful hand and lots of practices to get a great shot where the photographers behind these pictures deserve to be credited. However, as a design student, this is a one big unavoided struggle to face.