digital & social media communication: social media analytics

COM61804 Digital and Social Media Communication 8.9.22 - 22.9.22  (Week 2-Week 4)

Wendy Seto / 0348805
Bachelor of Design (Hons) in Creative Media / Taylor's University

Task 1: Social Media Analytics

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INSTRUCTIONS

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PRACTICAL

Our first exercise is to analyze an analytics data to get familiarized with the tool in a group. Basically, we will be given an access to a read-only account that exposed measurable metrics and actionable insights of a brand, which is going to be the Google Merchandise Store. 

These are the 4 segmentations of the data:

1. Life cycle_Acquisition

2. Life cycle_Engagement

3. Monetization

4. User

I chose to take over monetization since I am pretty familiar with it.

I did the analyzation twice because the first time I was not aware that it was the wrong data. I was wondering why it only had 2 sales and the name of the Product IDs and AdUnits were very difficult to understand. Only after I thought I am done that I realized this was not the Google Merchandise Store *insert crying emoji*.

figure 1 Google Analytics monetization report (wrong data).pdf 14/9/22

figure 2 Google Merchandise Store monetization report (correct data).pdf 14/9/22

figure 3 Complete Google Analytics Report.pdf 15/9/22

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FEEDBACK

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