GCD61404 Publishing Design 27.4.22 - 28.5.22 (Week 6 - Week 9)
Wendy Seto / 0348805
GCD61404 Publishing Design / Bachelor of Design (Hons) in Creative Media / Taylor's University
GCD61404 Publishing Design / Bachelor of Design (Hons) in Creative Media / Taylor's University
Task 3A: Book
Week 1-Week 5 Lectures

fig 1.7 final thumbnails (front & back covers, spreads 1-8).jpg 28/5/22
fig 1.8 final thumbnails (spreads 9-17).jpg 28/5/22

fig 1.9 final thumbnails (spreads 18-19).jpg 28/5/22
fig 1.10 final full thumbnails.pdf 28/5/22
fig 1.11 final full thumbnails with guides.pdf 28/5/22
fig 1.12 book cover (back & front) 28/5/22

fig 1.13 spread 1 - full title 28/5/22

fig 1.14 spread 2 - imprints & contents 28/5/22

fig 1.15 spread 3 - introduction 28/5/22

fig 1.16 spread 4 - chapter 1 28/5/22

fig 1.17 spread 5 - chapter 1 28/5/22

fig 1.18 spread 6 - chapter 1 28/5/22

fig 1.19 spread 7 - chapter 1 28/5/22

fig 1.20 spread 8 - chapter 1 28/5/22

fig 1.21 spread 9 - chapter 2 28/5/22

fig 1.22 spread 10 - chapter 2 28/5/22

fig 1.23 spread 11 - chapter 2 28/5/22

fig 1.22 spread 12 - chapter 2 28/5/22

fig 1.23 spread 13 - chapter 2 28/5/22

fig 1.24 spread 14 - chapter 3 28/5/22

fig 1.25 spread 15 - chapter 3 28/5/22

fig 1.26 spread 16 - chapter 3 28/5/22

fig 1.27 spread 17 - chapter 3 28/5/22
fig 1.28 spread 18 - chapter 3 28/5/22

fig 1.29 spread 19 - references 28/5/22
fig 1.30 front and back cover.pdf 28/5/22
fig 1.31 covers & spreads.pdf 28/5/22
For the flipbook, I first tried to create one on
issuu.com but turns out I have to pay to embed it on my
blog so here is the link to it instead:
LECTURES
Please refer to the post linked below:
Please refer to the post linked below:
Week 1-Week 5 Lectures
INSTRUCTIONS
PRACTICAL
Finally, we are onto task 3. This task is still a continuation from the previous tasks. We have to start working on the text and visual formatting for our book based on the exercises that we had. First and foremost, we have to come up with 3 different grid systems that we might be applying into our book design. I am using the van de graff margins for the first grid system and I kinda like it.
#Grid System 1
Margins: 27mm (top), 51mm (bottom), 22mm (inside), 43mm (outside)
Columns: 2 (5mm gutter)
Rows: 4 (5mm gutter)
#Grid System 2
Margins: 32mm (top), 32mm (bottom), 22mm (inside), 43mm (outside)
Columns: 3 (5mm gutter)
Rows: 5 (5mm gutter)
#Grid System 3
Margins: 42mm (top), 22mm (bottom), 42mm (inside), 22mm (outside)
Columns: 3 (5mm gutter)
Rows: 3 (5mm gutter)
#Type Specimen 1
Heading: ITC Garamond Std Bold, 44pt
Body text: Avenir Book, 10pt
Subtext: ITC Garamond Std Book, 9pt
Finally, we are onto task 3. This task is still a continuation from the previous tasks. We have to start working on the text and visual formatting for our book based on the exercises that we had. First and foremost, we have to come up with 3 different grid systems that we might be applying into our book design. I am using the van de graff margins for the first grid system and I kinda like it.
#Grid System 1
Margins: 27mm (top), 51mm (bottom), 22mm (inside), 43mm (outside)
Columns: 2 (5mm gutter)
Rows: 4 (5mm gutter)
#Grid System 2
Margins: 32mm (top), 32mm (bottom), 22mm (inside), 43mm (outside)
Columns: 3 (5mm gutter)
Rows: 5 (5mm gutter)
#Grid System 3
Margins: 42mm (top), 22mm (bottom), 42mm (inside), 22mm (outside)
Columns: 3 (5mm gutter)
Rows: 3 (5mm gutter)
fig 1.1 3 grid systems
27/4/22
After confirming of using the first grid system, we have to specify
the typefaces that we want to use next. Mr. Vinod didn't recommend
to use two serif typefaces in one design so here are my type
choices:#Type Specimen 1
Heading: ITC Garamond Std Bold, 44pt
Body text: Avenir Book, 10pt
Subtext: ITC Garamond Std Book, 9pt
Pullqoute: Avenir Oblique, 15pt
#Type Specimen 2
Heading: Univers LT Std 65 Bold, 44pt
Body text: Times Regular, 10pt
Subtext: Univers LT Std 55 Roman, 9pt
fig 1.2 type specimen sheet.pdf 27/4/22
#Type Specimen 2
Heading: Univers LT Std 65 Bold, 44pt
Body text: Times Regular, 10pt
Subtext: Univers LT Std 55 Roman, 9pt
Pullqoute: Times Italic, 15pt
#Type Specimen 3
Heading: Myanmar MN Bold, 35pt
Body text: ITC Garamond Std Book, 11pt
Subtext: Avenir Medium Oblique, 8pt
#Type Specimen 3
Heading: Myanmar MN Bold, 35pt
Body text: ITC Garamond Std Book, 11pt
Subtext: Avenir Medium Oblique, 8pt
Pullqoute: Avenir Oblique, 14pt
#Type Specimen 4
Heading: Vi Thuy Tien Normal, 44pt
Body text: Montserrat Regular, 10pt
Subtext: Montserrat Light Italic, 9pt
Heading: Vi Thuy Tien Normal, 44pt
Body text: Montserrat Regular, 10pt
Subtext: Montserrat Light Italic, 9pt
Pullqoute: Avenir Black, 15pt
fig 1.2 type specimen sheet.pdf 27/4/22
I want to apply a serif typeface for the body text because I think my
illustrations are already very simple with not many colours being
used. Also, I would like to make my heading slightly pop so the best
option might be the third specimen.
Actually, layouting all these texts and visuals didn't take me a lot
of time compared to when I have to write and illustrate the
contents. I had no issue applying the knowledge I have gained from
the form and movement exercise to come up with different kind of
placement for each spread until I reached the last 3 pages. I have
to make sure that I have the appropriate amount of text to present
on the last page but also maintain the balance for the page before
it. I also realize that I don't have any other visual left except
for the butterfly illustration which means I have to think of a way
to make use of it in 2 different spreads.
Until a lot of debating session with myself, here is my final layout
thumbnails:

fig 1.7 final thumbnails (front & back covers, spreads 1-8).jpg 28/5/22

fig 1.9 final thumbnails (spreads 18-19).jpg 28/5/22
fig 1.10 final full thumbnails.pdf 28/5/22
fig 1.11 final full thumbnails with guides.pdf 28/5/22
fig 1.12 book cover (back & front) 28/5/22

fig 1.13 spread 1 - full title 28/5/22

fig 1.14 spread 2 - imprints & contents 28/5/22

fig 1.15 spread 3 - introduction 28/5/22

fig 1.16 spread 4 - chapter 1 28/5/22

fig 1.17 spread 5 - chapter 1 28/5/22

fig 1.18 spread 6 - chapter 1 28/5/22

fig 1.19 spread 7 - chapter 1 28/5/22

fig 1.20 spread 8 - chapter 1 28/5/22

fig 1.21 spread 9 - chapter 2 28/5/22

fig 1.22 spread 10 - chapter 2 28/5/22

fig 1.23 spread 11 - chapter 2 28/5/22

fig 1.22 spread 12 - chapter 2 28/5/22

fig 1.23 spread 13 - chapter 2 28/5/22

fig 1.24 spread 14 - chapter 3 28/5/22

fig 1.25 spread 15 - chapter 3 28/5/22

fig 1.26 spread 16 - chapter 3 28/5/22

fig 1.27 spread 17 - chapter 3 28/5/22

fig 1.29 spread 19 - references 28/5/22
fig 1.30 front and back cover.pdf 28/5/22
fig 1.31 covers & spreads.pdf 28/5/22
For the flipbook, I first tried to create one on
issuu.com but turns out I have to pay to embed it on my
blog so here is the link to it instead:
https://issuu.com/home/published/metamorphosis_pages
And here is another flipbook that I created from
fliphtml5.com:
fig 1.32 flipbook.html 8/6/22
Last but not least, we have to print the actual book,
saddle-stitched. Mr. Vinod reminded to use a thicker
material for both of the covers so these are what I proceed with:
Front & Back Cover: 160gsm
Ivory Paper
Inside Pages: 120gsm Ivory Paper
The
printing process took less than 4 hours, it was really
expensive so I had a high expectation which I should
not. The overall binding is asymmetrical, they
literally cut more portions than they should have. The
ping pong illustration is one of my favourite and they
just recklessly cut some parts of the racket out like
it doesn't hurt. At least the quality of the printing
is acceptable, they managed to use the right colour
profile. I have a lot of experiences in the printing
field because I have a small business where I
basically print stuffs. If only I am currently still
in my hometown, I might be producing the book on my
own.
fig 1.32 flipbook.html 8/6/22
Last but not least, we have to print the actual book,
saddle-stitched. Mr. Vinod reminded to use a thicker
material for both of the covers so these are what I proceed with:
Front & Back Cover: 160gsm Ivory Paper
Inside Pages: 120gsm Ivory Paper
The printing process took less than 4 hours, it was really expensive so I had a high expectation which I should not. The overall binding is asymmetrical, they literally cut more portions than they should have. The ping pong illustration is one of my favourite and they just recklessly cut some parts of the racket out like it doesn't hurt. At least the quality of the printing is acceptable, they managed to use the right colour profile. I have a lot of experiences in the printing field because I have a small business where I basically print stuffs. If only I am currently still in my hometown, I might be producing the book on my own.
Front & Back Cover: 160gsm Ivory Paper
Inside Pages: 120gsm Ivory Paper
The printing process took less than 4 hours, it was really expensive so I had a high expectation which I should not. The overall binding is asymmetrical, they literally cut more portions than they should have. The ping pong illustration is one of my favourite and they just recklessly cut some parts of the racket out like it doesn't hurt. At least the quality of the printing is acceptable, they managed to use the right colour profile. I have a lot of experiences in the printing field because I have a small business where I basically print stuffs. If only I am currently still in my hometown, I might be producing the book on my own.
fig 1.34 printed book (back).jpg 7/6/22
fig 1.36 printed book (inside pages).jpg 7/6/22
fig 1.37 printed book DEMO.mp4
After reading the printed book, I notice some mispelling on
my writings which I didn't when I was reading it on screen. I
did read it twice before proceeding the printing but it was
fine. Also, I realize that the font size can actually be
minimized because it looks a lot bigger on paper which makes
it feel like a book for kids.
FEEDBACK
Week 6:
Pay attention to the line length, refer back to the
typography lectures for the appropriate amount of
characters that should be in one row. Using two serif
typefaces in one design is not recommended.
Week 8:
Week 9:
The text for all pages should always start from the same
height, be consistent on the alignment.
No specific feedback given, Mr. Vinod sent me to a
breakout room with Dorcas so she can guide me on exporting
the thumbnails.
REFLECTION
Despite of all that, I am glad that I am still able to catch
up with the deadline of this task. The most difficult part
when doing the entire layout is actually seeing where the
guides and baseline grids are because my laptop LCD is really
really broken. My screen got lines all over which hurt my
eyes, it was also one of the reason why my work phase is
slower than others.
FURTHER READING
fig 1.37 printed book DEMO.mp4
After reading the printed book, I notice some mispelling on
my writings which I didn't when I was reading it on screen. I
did read it twice before proceeding the printing but it was
fine. Also, I realize that the font size can actually be
minimized because it looks a lot bigger on paper which makes
it feel like a book for kids.
FEEDBACK
Week 6:
Labor Day Holiday
Week 7:
General Feedback
Pay attention to the line length, refer back to the
typography lectures for the appropriate amount of
characters that should be in one row. Using two serif
typefaces in one design is not recommended.
Specific Feedback
No specific feedback given because I was joining with
my phone that I cannot show my work.
Week 8:
Independent Learning Week
Week 9:
General Feedback
The text for all pages should always start from the same
height, be consistent on the alignment.
Specific Feedback
No specific feedback given, Mr. Vinod sent me to a
breakout room with Dorcas so she can guide me on exporting
the thumbnails.
REFLECTION
I feel like I am really far behind everyone in this
module due to the many external issues I have been
facing since I first arrived in Malaysia. I don't know
why things kept on happening during Mr. Vinod's class,
like only during his class. One time I got
disconnected in the middle of the class, next the
electricity in my apartment was shut down while my
laptop ran out of battery, then the wifi in my
apartment went under maintenance. These happened every
Wednesday where I am supposed to have my Publishing
class. I messaged my landlord several times during
each and he convinced me that the issue will be fixed
before 2 PM so I'll have no problem atending my
classes but guess what it was all a lie. In
conclusion, the number of time I have to text Mr.
Vinod and apologize is excessive, and it felt
illegal.
Despite of all that, I am glad that I am still able to catch
up with the deadline of this task. The most difficult part
when doing the entire layout is actually seeing where the
guides and baseline grids are because my laptop LCD is really
really broken. My screen got lines all over which hurt my
eyes, it was also one of the reason why my work phase is
slower than others.
Overall, I'm quite happy with the final outcome. It feels
surreal that I actually made a book with 100% content that
came from me. I realize that all the exercises Mr. Vinod has
been giving from week 1 is really helpful for us to make this
task happen. Despite of his moodswings, Mr. Vinod is one of
the lecturer that I look up to. He is always very hard on us
so we can prepare for the real world and I am absolutely
grateful for that.
FURTHER READING

fig 3.1 How to Publish a Book in 2022: A Step-by-Step Guide, Bolt (2022)
https://self-publishingschool.com/how-to-publish-a-book/
I am actually wondering if I can really publish and sell my book since I made the entire content myself from the writing, illustrating to layouting so I searched for an article about it. The author elaborated a complete step-by-step on publishing a book. This article also explain the differences between self-publishing and traditional publishing as well as the strengths and weaknesses for each.

fig 3.1 How to Publish a Book in 2022: A Step-by-Step Guide, Bolt (2022)
https://self-publishingschool.com/how-to-publish-a-book/
I am actually wondering if I can really publish and sell my book since I made the entire content myself from the writing, illustrating to layouting so I searched for an article about it. The author elaborated a complete step-by-step on publishing a book. This article also explain the differences between self-publishing and traditional publishing as well as the strengths and weaknesses for each.
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