GCD61304 Intercultural Design 3.1.22 - 21.1.22 (Week 1 - Week 3)
Wendy Seto / 0348805GCD61304 Intercultural Design / Bachelor of Design (Hons) in Creative Media / Taylor's University
Project 1: Proposal
INSTRUCTIONS
Project 1: Proposal
Week 1: Dr. Asrizal wants each group to decide on what specific culture or area of interest that they want to bring awareness on. And our group, because coincidentally we all came from the same country, we agreed to pick a culture that is part of the Indonesian culture. At first, we have two options, Wayang and Batik. Actually we decided to go with Wayang because we think Batik is a bit too wide but other group already has Wayang written down on the Google sheet before we do so Batik here we go.
In week 2, our supervisor, Dr. Jinchi wants to see our progress on defining our theme which is purpose, along with a 200 word rationale, a concept that we want to work on and a minimum of 5 ideas that reflect the concept we have chosen. The figure below is what me and Wiceline covered during the first meeting (with some I revised after). The other groupmates did join but they pretty much muted themselves from beginning to end.
fig 1.1 week 1 meeting outcome 10/1/22
I also wrote down the rationale the day after.
fig 1.2 200 word rationale 11/1/22
Each of us also come up with a preliminary idea on how we want to reflect on the concept.
fig 1.3 the 6 preliminary ideas.pdf 11/1/22
Week 2: Dr. Jinchi gave some feedback to our progress so far. She told us that the theme is “Purpose” and we are not allowed to change them. I got that but I thought we have to “define the purpose”. Dr. Jinchi also guided us to our research question because we were still struggling with it. In Design Research Methodology last semester, I remember she said that the research questions and research objectives should be connected. The problem is, I think all three of the objectives are already connected to each other, now how should I come up with three different research questions? Dr. Jinchi quickly solved the issue by saying that it is not a must to have three research questions, in fact one can work just fine. Furthermore, she told us to combine all the 6 ideas into one so we decided to make a fashion line instead. Dr. Jinchi also suggest us to think of our own batik design. She gave an idea about using our initials to create one but we think that might be a little complicated so we just let everyone freely pour what they have in mind into a sketch.
fig 2.1 batik pattern idea sketches.pdf 16/1/22
I also assigned every member to propose a name for our fashion brand along with some sketch of the possible logo design. I was so pissed when I know that only me and Syahnaz actually do the task.
fig 2.2 brand name and logo design ideas.pdf 16/1/22
Week 3: This week, we have to present our project so we distributed different tasks to finalize everything. First off, we need to do some research on the Indonesian Batik itself. Well, if we are choosing this specific culture, of course we have to know more about it. So I splitted the tasks into two parts.
Part 1: Research
• Origins (Angelyn)
• Techniques (Michelle)
• Types (Wendy)
• Motifs (Kenisha)
• Lifestyle (Syahnaz)
• Batik Outside of Indonesia (Wiceline)
Part 2: Presentation
• Research on Target Audience (Syahnaz & Wiceline)
• Sketches on how our final output would look like (Angelyn, Kenisha & Michelle)
• Slides (Wendy)
Below is our final presentation slides for this project.
fig 3.1 presentation slides.pdf 21/1/22
FEEDBACK
Week 2: The theme is “Purpose”, it is stated in the MIB and we should not change it. The research question can be only one that covers all the objectives. Start thinking on how to combine all the ideas into one. Also think to not just only put the batik design in the product, come up with something new, or maybe design a new batik pattern (for example: using each members initial).
Week 3: We have to know who our targeted audience is and what do they interested in in term of fashion. A guidance to our presentation slides.
Week 4: The rationale is written well and related to quite a recent study, explaining the reason that batik was chosen as the culture to promote. Current ideas meet the objectives of the study but the group needs to be careful that ideas are not superficial, just applying batik designs on various items but to contextualise the ideas. Building a purpose-specific brand and having a taget audience is a good solution to this. Do remember to keep the design of the items together as a whole, under one brand. Be consistent in design output. Please proceed to collect data for the selected idea as part of the design process. Visual references are relevant and able to give the assessor an overall picture of the proposed idea will look like. Reference lists and picture credits are included. All members presented quite eloquently, without reading verbatim from the slides. Could slow down the speed a little, nevertheless.
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