Tuesday, June 22, 2021

Typography: Task 3B - Type Design & Communication

1.6.2021 - 22.6.2021  (Week 10 - Week 13)
Wendy Seto / 0348805
GCD60104 Typography / Bachelor of Design (Hons) in Creative Media / Taylor's University
Task 3A: Type Design & Communication



LECTURES

Week 10: Mr. Vinod asked us to drop any holidays celebrated in Malaysia in the chat section and each of us have to pick one to design as a Telegram sticker. I wanted to do the "Merry Christmas" one at first but someone took it already so I decided to go with "Happy New Year".

Week 11: Today we showed our sketches for the Telegram sticker and received some feedback from the lecturers on which one should we digitalized or improve.

Week 12: This week, Mr. Vinod checked on our digitalized sticker design and give some feedback for finalizing them. He also showed us how to create a sticker pack on Telegram.



INSTRUCTIONS 

Module Information Booklet





TASK 3B

Week 10: 

We were assigned to create a Telegram sticker for Malaysia's holiday celebrations. The lecturers have listed a bunch of celebrations we can pick from in the google sheet and each of us have to pick one. At first, I wanted to do the "Merry Christmas", but someone took it already. So, I decided to go with "Happy New Year".

I did some visual research but not gonna lie that there were not many good "Happy New Year" design expressions. 


fig 1.1 the best one I could find

fig 1.2 more pictures for reference

Inspired from my visual research, here are my sketches for the "Happy New Year" type expression sticker.

fig 1.3 task 3b sketches 07/06/21

Week 11:

I got some feedback from the lecturers, and they suggested me to continue work on the fireworks one. Later, I started to digitilaze the sketch in Adobe Illustrator.

I began with creating the words "Happy New Year" with a combination of typefaces and fonts.

fig 1.4 started digitalizing my sketch in Adobe Illustrator 14/06/21


fig 1.5 adding the fireworks 14/06/21

I was struggling so much on the colouring stage, I cannot seem to find any colour that matches the expressions.


fig 1.6 colouring attempt 14/06/21

Week 12: 

After consulting with the lecturer, I got some useful feedback for the colour selection and design finalization. Mr. Vinod told me that outlines are required, so I immediately add them as well as experimenting on another colour selections.

As far as I know. New Year is identical with the gold colour. So I tried to create this shimmering gold effect with the gradient tool in Illustrator. I think it was not that bad.


fig 1.7 adding outlines and have another colouring attempt 15/06/21

Yeah, "I" think it was not that bad but Mr. Vinod said no. He advised me to use something more colourful, make it happier as we are celebrating a new chapter.

Based on the feecback I received, this is what I came up with. One thing, I also replaced the letter "A" with the Taylor's University logo. Does it look okay though? Hahaha.


fig 1.8 the 102736th colouring attempt 15/06/21

I showed this to Mr. Vinod and he said it is now a lot better but I have to make it bigger, otherwise it will look really small as a Telegram sticker. In the other hand, I have to create another white border in 7pt in order for the file to be eligible as a Telegram sticker.

This is the stage that took most of my time, I am still not that familiar with Adobe Illustrator yet so adding an outline to this entire design is like killing me. I gave up and continue working on it the next week lol.

As you can see, I actually removed the shadow part of the outline because I think it is unnecessary.


fig 1.9 adding a white border to the final design 21/06/21

fig 1.10 final sticker design 21/06/21

final sticker design in pdf






FEEDBACK

Here is the summarize feedback I received from each week.


Week 10:

Today was the introduction to task 3B so no feedback has been given yet.

Week 11:

General Feedback : 
Students should have digitalizzed their sketches by now.

Specific Feedback : 
Confetti and fireworks are great ideas to express the word "Happy New Year". The lecturers suggests me to continue work on the fireworks one.


Week 12:  

General Feedback : 
The sticker design has to have outlines and a white border to be eligible as a Telegram sticker.
Specific Feedback : 
Try to use colours that express happier vibe as we are celebrating a new year as a new happy chapter. Also make the sticker bigger.




REFLECTION


This was a fun task as we gotta use the knowledges we got from doing previous exercises to create an actual Telegram sticker. Even though I have done a lot of other exercises before, I realized that I discover more about Illustrator on this one as well. The most challenging part that I struggled so much at was the colouring stage. Maybe I am still not used to actually use colour on my work for this module as we were not allowed to use any colour other than black, white and grey previously. However, I really like how the final sticker design turned out!



FURTHER READING

1. Create a gradient text in Adobe Illustrator

As shown on fig 1.6, I tried to create a colour gradient on my letters in Adobe Illustrator. I learnt how to do it from this article. It was pretty simple actually, yay I discovered another tool I have never used before!


2. How to outline text in Adobe Illustrator

I watched the video linked above but still not succeed on creating my outlines. However, this video is very fun to watch, I just simply love the type design the creator has created.

3. How to make cut lines in Adobe Illustrator

I searched for another video tutorial and found this. Creating cut lines are the same thing as creating outlines right? Well, who knows it might help.

In the end, I proceed to create the outlines after a long exploration through the software tools on my own. These videos did not help me directly but they surely helped in some way.


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